blogs for EPR

Why Every Business Needs a PR Strategy

by PR

There are millions of businesses vying for attention, it’s a constant struggle to cut through the digital noise. Especially in this part of the world that is considered one of the commerical capitals of Africa, PR in Nigeria is a necessity. Standing out as a business isn’t just a choice; it’s a must. More than ever, businesses must consistently showcase their brands and communicate effectively and consistently, as they traverse the digital era. 

Now, consider your business in today’s  dynamic marketplace amongst others. What sets it apart? How do you ensure your business truly stands out?

The answer lies in having a solid Public Relations (PR) strategy.

Public Relations is not what people usually term it. It is not advertising, neither is it just about press releases and media relations. It’s the art and science of building meaningful connections with your audience. 

Your business should stand out not just for its products or services but for its story, its values, and its genuine connection with the audience. A robust PR strategy ensures that this story is not only told but heard, shared, and cherished.

We’ll go over the benefits of investing in a strong public relations plan for all businesses, regardless of size or sector, in this blog post.

Here are seven benefits of implementing a PR strategy

  • Builds Credibility and Trust:

An effectively implemented public relations strategy enhances credibility by presenting your business positively. Positive media recognition, endorsements, and thought leadership positions collectively contribute to building trust with your audience.

  • Increases Brand Visibility:

Public relations activities, such as media placements, press releases, and forming strategic partnerships etc, contribute in  enhancing brand exposure. Maintaining a continuous presence in the media landscape ensures that your business remains memorable to consumers.

  • Connects with Target Audience:

Understanding your audience is crucial for business success. PR strategies help tailor messages that resonate with your target demographic, enhancing your ability to connect with and engage your audience.

  • Supports Marketing Efforts:

PR and marketing work hand in hand. While marketing focuses on promoting products or services, PR adds depth by telling compelling stories, creating a holistic brand image, and fostering a deeper connection with the audience.

  1. Increased SEO opportunities. 

PR can help you improve your search engine rankings. This is done by increasing the number of backlinks to your website and creating content that is relevant to your target keywords. Also leveraging on content marketing will drive the desired traffic 

  • Manages Reputation:

In the age of instant information, businesses need to actively manage their reputation. A PR strategy allows you to control the narrative, respond to crises effectively, and shape public perception.

  • Attracts Investors and Partnerships:

A positive public image generated through PR efforts can attract potential investors and foster valuable partnerships. Investors and partners are more likely to engage with businesses that have a strong and positive reputation.

 

Digital PR Platforms:

Traditional Media:

  • Even though digital platforms rule the current world, traditional media is still very much in power. Radio, television, newspapers, and magazines are still effective means of reaching a large audience. Including traditional media in your PR plan guarantees a thorough approach to brand exposure.

Digital Media:

  • In the era of social media and smartphones, having a strong online presence is essential. Social media sites such as Instagram, LinkedIn, Twitter, and Facebook offer direct ways to interact with your followers. Creating engaging content and using targeted advertising will help you spread the word about your company more widely in these digital spaces.

Influencer Marketing:

  • Collaborating with influencers in your industry can extend your reach to a more specific and engaged audience. Identify key influencers who align with your brand values and ethos, creating authentic partnerships that resonate with your target demographic.

 Data:

Audience Analysis:

  • Understanding your target audience is fundamental to any PR strategy. Utilize data analytics tools to gather insights into consumer behavior, preferences, and demographics. This information helps tailor your messages to resonate with your audience effectively.

Competitor Analysis:

  • Keep a close eye on your competitors. Analyzing their PR strategies can provide valuable insights into what works and what doesn’t in your industry. Identify gaps and opportunities to differentiate your brand.

Media Monitoring:

  • Track mentions of your brand across various media channels. Real-time monitoring allows you to respond promptly to both positive and negative publicity, helping to shape public perception.

PR Strategies:

Storytelling:

  • Craft compelling narratives that humanize your brand. Share success stories, milestones, and behind-the-scenes glimpses to connect with your audience emotionally.

Crisis Management:

  • Have a crisis communication plan in place. Addressing issues transparently and promptly can mitigate potential damage to your brand’s reputation.

Thought Leadership:

  • Establish your brand as an industry authority by positioning key figures within your organization as thought leaders. Contribute insightful articles, participate in industry events, and share expertise to build credibility.

 

Euphorique is the leading PR agency in Lagos Nigeria, we have helped businesses implement successful PR strategies that have increased brand awareness and driven brand affinity. Here are some examples of our successful stories

Examples:

 

Pr strategies for a pr agency

  1. Sleek Product Launch Campaign:

Our PR strategy challenged conventional beauty standards, promoting body positivity and self-esteem. The campaign garnered widespread attention, showcasing the power of aligning with social issues. Through the creation of unique content for the social media pages and innovative follower engagement strategies, follower count multiplied exponentially – from 2k followers to 9k followers in 6 months on their Instagram page.

 

2. FRAICHEUR

Fraicheur was Nigeria’s First Children’s designer perfume store. Euphorique PR was commissioned to provide social media marketing services to promote the event (including live social media coverage at the event), as well as pre-event publicity. generate substantial media coverage. Their ability to create anticipation and buzz illustrates the impact of strategic PR in the tech industry.

 

Recommendations:

 

Consistency is Key:

  • Maintain a consistent brand message across all platforms. Whether through press releases, social media, or interviews, a unified voice reinforces brand identity.

Adaptability:

  • PR strategies should be flexible to adapt to changing circumstances. Be agile in responding to industry trends, market shifts, and emerging issues.

Measure and Adjust:

  • Regularly evaluate the effectiveness of your PR efforts. Utilize metrics such as media mentions, audience engagement, and sentiment analysis to refine your strategy over time.

Conclusion:

In a competitive business landscape, a well-executed PR strategy is not just a luxury but a necessity. From leveraging diverse platforms to harnessing the power of data, businesses can build lasting relationships with their audience. By adopting strategic approaches, drawing inspiration from successful examples, and staying adaptable, every business can unlock the full potential of a robust PR strategy.

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Mouthwatering Food & Drinks, Electrifying Music Performances, and Fun Workshops: EatDrinkFestival‘19 was the Highlight of Detty December!

by Event

It is often said that “one cannot think well, love well, and sleep well if one has not dined well.” Well, if you attended EatDrinkFestival 2019 a few weeks ago then you should be functioning at full capacity right now because the festival was the perfect blend of sumptuous food and drinks, entertainment, and exciting workshops. Missed it? No worries we’ve got all the highlights right here.

EatDrinkFestival, which took place from December 28th– 29th 2019, was the place to be for food lovers, who showed up en masse to have their taste buds thrilled and get their groove on!

A key attraction of the festival was the eclectic array of food vendors present who served up an amazing variety of cuisine. From Fregz À Porter, to Rhodes BBQ Smokehouse, to Sooyah Bistro, Tutti Blendz & Treats, Korede Spaghetti, and more, festival attendees were spoiled for choice.

One of the highlights of the event was a food competition hosted by Maggi for festival-goers, in which two lucky people won N30,000 worth of Shoprite vouchers and loads of goodies from Maggi.

And can we talk about the workshops? They were so fun! The younger festival guests were treated to a cupcake decorating class supported by Arla Nigeria where the little ones got to learn how to decorate cupcakes.

Another memorable demonstration that took place was conducted by popular food influencer, Kitchen Butterfly, where she taught the audience how to make her signature “pawpaw chutney.” It was interesting to see her make such a sweet snack out of a few affordable ingredients in very little time.

Food Photographer and Content Creator, Anjola Awosika, also shared some very useful food photography tips with the audience that can be used by everyday people to take compelling pictures using nothing else but their phones.

On the second day of the festival, the organizers switched things up by having a totally new set of vendors present. This way everyone was able to buy from their favorite vendors on both days without feeling the need to overwhelm themselves with too much food in one day. Vendors like Dooney’s kitchen, Heels in the kitchen, Igbadun Brewing Company, and a host of others delighted attendees with some yummy goodness.

Another memorable aspect of the Festival Dr. Howard Conyers talk. Dr. Conyers is a South Carolina Whole Hog BBQ Pitmaster, rocket scientist, and public speaker all the way from New Orleans, gave an insightful talk about Barbeque and the culture surrounding it.

In the evening the festival ground was alive and pumping with electrifying music and energetic performances from Afrobeat Queen Niniola, BOJ, Dami Oniru, and Gigi Atlantis.

EatDrinkFestival is sponsored by Sterling Bank. Other sponsors include Maggi, Arla, Piggyvest, Barter, and Google

Media Partners: Silverbird TV, Cool FM, BellaNaija, Pulse NG, YNaija, News Central TV, Food Bay TV, Kaftan TV, Lagos moms, Business Day, FOMO Lagos, Culture Custodian, Filmhouse Cinemas, NATIVE.

ChynaBee

Tiwa Savage, Osas Ighodaro, Lilian Afegbai, Ehiz & More Attend CB Beauty Bar Launch

by Event

Not everyone can say they are living the life of their dreams – and that their source of livelihood comes from doing something they actually love.

Renowned Hairstylist and Beauty Entrepreneur, Chyna Bee, is one such person.

She is a beauty styling expert with vast years of experience under her belt. Chyna is most notably known as Tiwa Savage’s official hairstylist, and she has worked with most A-listers in the entertainment industry.

Chyna recently launched her establishment, CB Beauty Bar, a unisex one-stop location for beauty and grooming needs, which is located at 27 Fola Osibo Road, Lekki Phase 1.

Celebrities, family, loved ones and customers attended the event and showed tremendous support.

Guests enjoyed numerous discounted and free services during the launch including, wig styling, barbing services, manicure/pedicure, makeup sessions, and more.

Attendees were also treated to cocktails, yummy food, and good music. It was such a great time!

Osas Ighodaro, Lilian Afegbai, Ehiz, Dorcas Shola-Fapson, Sam Walsh, D’ija, Ezinne Asinugo, and more celebrities came through.

Chigul

Chigul, Kaylah Oniwo, Joe Abdallah & More Turn Up at Bland2Glam’s 7th Anniversary Beach Party

by Event

Nigeria’s Leading Jewelry brand, Bland2Glam, recently celebrated its 7th anniversary and new men’s jewelry line and tee-shirt line, by throwing a star-studded strictly-by-invitation beach party at Landmark Beach, and it was loads of fun!

Celebrities and influencers including Chigul, Simi Drey, Kaylah Oniwo, Joe Abdallah, Noble Igwe, Bello Kreb, Shine Begho, and more, came through to celebrate with the brand.

In addition, friends and supporters of the brand were also present at the event.

Guests were treated to an eclectic array of food and refreshments courtesy of Dominos Pizza, Cold Stone, Pinkberry, and Coca-Cola, who supported the event. Other vendors thrilled the attendees’ taste buds with barbecued delicacies and more delicious goodies.

Everyone present enjoyed an exhilarating boat cruise across the coastlines of the Landmark Beach & Eko Atlantic, courtesy Alluvia Marine.

DJ Nana’s infectious music selections kept guests dance all day long non-stop, and Ella of Big Brother Naija fame serenaded the crowd with some beautiful songs.

Another memorable element of the event was the beautiful body art paintings by Joe Abdallah. Everyone was excited to have beautiful tattoos done.

Event host, Sheye Banks kept the crowd hyped with his amazing energy and enthralling games he spearheaded.

Media Partners: Silverbird TV (Page 3), NTA, BellaNaija Style, YNaija, Media Room Hub, Style Me Africa, Arcadia TV, ONTV, Spice TV,  Red Carpet On TV, and Eniola Badmus TV.

Lagos Cocktail Week 2019

Workshops by Renowned Professionals, Networking & FUN! Lagos Cocktail Week 2019 Was a Success

by Event

It is often said that one should not mix business with pleasure. But at Lagos Cocktail Week 2019 (LCW), this rule was broken for a great cause, as hospitality industry practitioners from all over the world, and cocktail enthusiasts converged for 2 days of learning, networking, and loads of fun!

The Lagos Cocktail Week kicked off with a fun and spirited Bar Crawl on the 11th of October, with influencers and celebrities on a ride through popular bars in Lagos sampling various drinks and cocktails, courtesy Fayrouz. On the ride was Bam Bam, Denola Grey, Zina Anumudu, among others. The bars visited were Atmosphere Rooftop, Nok by Alara, and Brass & Copper.

On October 15th, the Bar Crawl continued courtesy of Johnnie Walker. The brand’s mixologist, Berg Baboyan, thrilled cocktail lovers with his eclectic creations, as they took an exhilarating journey across LCW partner bars.

After the Bar Crawl, the main event took place from October 16th – October 17th at the Balmoral Hall, Federal Palace Hotel. It was an especially memorable event, as the founder of Lagos Cocktail, Lara Rawa’s cocktail services company, Eventi Cocktails, celebrated its 10th year anniversary.

Some memorable sessions during the event include the  “Coffee Lifestyle Meets Cocktail Hour” panel, that featured industry leaders including Fikayo Durosinmi-Etti (MD, Café Neo), Adeyinka Tekenah (Founder, Happy Coffee), and Toluwalope Omidiji (Founder, 19.8 Drinks & Cocktails), who spoke about innovative developments pertaining to the subject matter in the Nigerian market.

Another memorable highlight was the practical workshop on New Trends in Mixology by Malika Saidi of Amsterdam-based Bartending Academy, “Bols Bartending.” During her session, attendees got to learn firsthand, the art and science of current and future mixology trends.

During the Marketing & Branding session, some renowned experts shed light on techniques mixologists and entrepreneurs in the industry could use to differentiate their brands in the crowded marketplace.  Franklin Ozekhome (Group Strategy & Planning Director, Insight Redefeni/Publicis One), Idiare Atimomo (Co-founder, Up in the Sky LTD) and Oluseyi “SDJ” Jolayemi (COO SwiftThink LTD), who were panelists, shared invaluable tips, which attendees found very useful.

The workshop on Creative Ways to Style your Mobile Bar, was a very practical session, as right in front of us, Yewande Rwang-Dung of Saro Events, styled a bar to show some easy ways to go about it, and make setups more attractive.

Business of Photography’s DIY Photography session was a huge hit! Facilitator, Kola Oshalusi, showed attendees some tips and tricks on how to create spectacular images for food and drinks photography with the use of a mobile phone camera and strategic lighting techniques.

In addition, the panel about the Future of the Nigerian Event Industry was quite thought-provoking. Funke Bucknor (CEO, Zapphaire Events), Bola Okolie (CEO, Bonix Drinks), and Gbemisola Ope (President, APPOEMN), shared their insights about the current state of the industry, preferring innovative means of advancement.

Lagos State Commissioner for Tourism, Arts & Culture, Honourable Shuli Olufunke Adebolu, was also present at the event.

Nini

Sisterhood & Speaking Truths in a Safe Space! Dr Nini’s Women’s Health Awareness Foundation’s “Preparing for Pregnancy” Event was a Success

by Event

Did you know? Preparing for pregnancy starts even way before you are ready to get pregnant or married. Decisions we take on a day-to-day basis throughout our lives could impact our health, and in turn, fertility.

Even though Nigeria has one of the highest birth rates in the world with 37.3 births for every 1,000 people or an average of six children per woman meaning more than 7 million new Nigerians are born every year, an estimated 25% of couples still suffer from infertility. And due to factors like societal stigma, cultural pressures, lack of knowledge and financial constraints, many do not opt for assisted reproduction.

On Sunday, September 29th, Dr Nini’s Women’s Health Awareness Foundation held an event tagged, “Preparing for Pregnancy, ” as a means of educating women about fertility.

The event was attended by women who desired to know more about fertility health in general, newlyweds that desire to have babies sometime soon, and people who had been trying to conceive for a while.

During this event, Dr. Nini advised on certain reproductive health disorders that affect fertility, common habits that could affect conception, complementary therapy that promotes fertility, supplements, nutrition for optimal fertility, and a number of techniques to help get started on steps to take when trying to conceive.

Special guest speakers were also present at the event, including TV Host, Dolapo Oni-Sijuwade, who shared her personal experiences with her pre-pregnancy journey. Certified Holistic Health Care Practitioner, Oluseye Aderonke, shared her wealth of knowledge about boosting fertility health through plant-based nutrition and specific herbal remedies.

Attendees also got a chance to share their experiences, questions, and concerns pertaining to preparing for pregnancy.

The event was proudly supported by REVIV Health, Fertyl Life by Dr. Nini, as well as media partners: BellaNaija, Media Room Hub, SoTectonic, OloriSupergal, Wives & Mothers, and ZUMI.

Screenshot 2020-05-03 at 16.35.18

Tosin Rufai CEO of Teefal Studios Featured on Cover of Guardian Woman

by PRPress

Tosin Rufai, CEO of Teefal Studios, describes herself as a proud female Muslim photographer breaking numerous cultural barriers by being in this field.

In the mostly male-dominated industry of photography, Rufai is making her mark as one of the top female portrait photographers in the country- with a specialization in child photography.

With degrees in Psychology and Sociology from the USA, another degree in Business Management from Shanghai University, China and a Master’s degree in Rehabilitation Counseling from Texas, USA, Rufai moved back to Nigeria to explore new opportunities. After venturing into several fields, she found her calling in photography and with rigorous training and several professional certifications in photography under her belt, Rufai is one of the most-sought- after child photographers in the country.

In this interview with Tobi Awodipe of Guardian Woman, she talks about her journey into the world of photography, her struggles with conception and infertility and how this experience ushered her towards her true calling.

Tell us about your journey into the world of photography?
I came back to Nigeria from the USA for my NYSC after my studies. Shortly after, I moved to South Africa for a year to pursue some interests but my parents wanted me to move back to Nigeria. So, I applied for a job at NLNG as they were recruiting at that time, but I was not shortlisted at the last stage unfortunately. My mom’s friend then advised me to go to makeup school and I reluctantly enrolled, but I was more interested in the sales aspect so I went ahead to open a full service beauty lounge where I also sold makeup products. I went to Bio Sculpture in Dubai to learn how to do gel nails and it was included in our services. Thereafter, I decided to get a website done so people could order makeup products and perfumes directly and so I got a camera to take pictures of my products for our website. The photographer I employed to teach me the basics then advised me to look into photography because of the quality of pictures I was creating, even as a beginner. I did not think much of it but I realized I could not put my camera down after the class and the more I researched about it, the stronger the passion for it grew. I then decided to go for further training and the rest as they say, is history.

Why child photography and how is it different from the photography we know?
I started out as a beauty and fashion photographer. Being a Muslim, I started feeling uncomfortable working with semi-nude models and sharing those images online, so I decided to specialize in child and family photography when I had my son. My style is also classic and timeless and I did not see that in the industry, so I decided to brand myself to cater to people that appreciate classic portraits. I also love working with children because they are innocent and beautiful souls. It also amazes me how rapidly they change and it is a privilege to help document that.

You moved back to Nigeria from the USA. How has this experience been like for you?
It was rough at first especially when I became an entrepreneur because I quickly realized the work ethics in Nigeria is very different from other places, but things have gotten much better. Most of my clients have also lived abroad or visit frequently so they understand my business model and that makes things easier.

What are the challenges you face in this line of work and how are you overcoming them?
The biggest challenge is when some potential clients complain about pricing and undervalue my work. I have learned that everyone is not my client and that is perfectly fine. The other thing is lack of access to quality prints and frames. I order albums for my premium clients abroad to solve that issue.

What has been the highlight for you so far?
It has to be when I launched my fairytale package. We create customized magical backgrounds for clients. We can pretty much bring anything to life and those photos can be used for personalised storybooks, too.  It was exciting sharing what I had worked on for a long time with everyone. It was well received and has become our most popular package now.

Most people think one doesn’t need special training to be a photographer. Do you share this opinion?
Photography is an art that requires some level of skills if you want to be well recognized and respected. Personally, I believe one should attend extensive training in any field one decides to go into, the moment you decide to do it professionally. You have to invest in yourself and your brand. I personally attended several trainings and I keep learning more.

Read the whole story on Guardian.ng

The Nation

Talk Show Host Jo Maxwell Talks Women’s Empowerment, Career & More in Flair Magazine

by Press

Ibijoke Maxwell Odedina is the host of the Jo Maxwell Show which focuses on the achievements of Nigerian and African women in the Diaspora.  She also has a background in Accounting & Finance, and is an IT specialist. In this interview with Yetunde Oladeinde of Flair Magazine, she talks about the inspiration for her talk show, capturing the achievements of women in the diaspora, challenges and more. 

What inspired you to start your talk show?

I saw a gap on the screen showcasing the achievements of black women. So, I felt that as a Nigerian I would like to bridge this gap and show that Nigerians in the UK are doing great. Unfortunately, we are not doing things together and collaborating to maximise the opportunities available. For the show, what we did was to bring men into it because of the feedback that we got. As long as we want to be feminists, we still need to carry the men along. It’s been received well and it has also opened my eyes to new areas and opportunities.

I would also like to say that I am more than a talk show host because I do other things to motivate and inspire other people. I am also the founder of PEP (Passionate Empowered Professional) Network. PEP is a network that brings together black career women living and working all over the UK and from around the world. It is first and foremost, a connective and inspiring network, as well as an avenue to sell your brand, receive advice or ideas and be inspired and motivated by like minded business/career women.

What we are doing here is to bring together like minded women to connect, do business, work together and add value to lives in different ways.

A lot of times, we talk about empowerment but a lot of us do not understand what empowerment means. We have people who have helped to find jobs and connections for each other here. Most of them haven’t seen themselves for about 10 years and they live in the United Kingdom. It is really refreshing and we leave all our worries and network. It’s been great.

The intention is that at some point, the network would be in different parts of the world. I am the founder and I have other women who are helping to push the vision.

The theme Press for Progress covers a lot and I believe that as women we should come together and learn to add value to the things that we do. The talk show is a screen for the black women in the Diaspora; we actually don’t have a lot of that. We often get featured once in a while. And even when we get featured, it is about the bad stuff. I am also doing some documentary about how people have gone from nothing to something great. The intention is to capture the full lifestyle of a woman from different angles.

Read more on The Nation