@euphoriquepr www.euphoriquepr.com

Choosing the Right Influencers for Your Brand: A Strategic Approach

by Influencer

Influencer marketing has become a crucial strategy for brands to navigate the clutter and noise of social media. Gone are the days of simply posting pictures or videos without a human element. Today’s consumers crave storytelling, regardless of its length. As a result, brands have recognized the power of influencers, who are celebrities, public figures, or content creators with engaged audiences. By leveraging their credibility through paid endorsements and recommendations, brands can effectively promote their products or services.

 

The Power of Influencer Marketing in Africa

African marketers and PR professionals have turned to social media influencers as a means of connecting with the influential millennial and Gen Z demographics. With Africa’s vibrant and youthful population, influencer marketing has become a vital tool for shaping consumer behaviors. In 2022, the number of social media users in Africa surpassed 384 million, making influencer marketing a compelling strategy for capturing the attention and loyalty of Africa’s dynamic youth. Even older demographics are not left behind, as statistics show that 21% of social media users aged 18-54 in Africa have made purchases based solely on influencer endorsements. This emphasizes the potential impact and effectiveness of influencer marketing for brands in Africa.

Let’s take the partnership between Crocs Nigeria and Enioluwa Adeoluwa as an example of the remarkable impact of influencer marketing in Africa. When Crocs Nigeria announced Enioluwa Adeoluwa as its inaugural Brand Ambassador, the response was extraordinary. Within hours of the partnership unveiling on May 12, 2022, the brand’s following increased to over 10,000 within a single day.

 

Understanding Influencer Tiers: Macro, Micro, and Nano

Influencers can be classified into three main tiers: macro, micro, and nano.

  • Macro-influencers: These influencers have a large following, ranging from hundreds of thousands to millions of followers. They can be celebrities, industry experts, or social media personalities with extensive reach and influence. Macro-influencers are best suited for brand awareness campaigns and reaching a broad audience. Their endorsements can generate brand visibility and credibility quickly.
  • Micro-influencers: Micro-influencers have a more niche audience, ranging from a few thousand to a hundred thousand followers. They are known for their expertise in a specific industry or niche. Micro-influencers have higher levels of engagement with their followers and are perceived as more authentic and relatable. They are effective in creating targeted, highly engaged campaigns and driving conversions and sales within specific niches or demographics.
  • Nano-influencers: Nano-influencers have a small but highly engaged following, typically ranging from a few hundred to a few thousand followers. They are considered experts or enthusiasts in their niche and have a strong connection with their audience. Nano-influencers are highly relatable and trusted by their followers, making them ideal for niche marketing campaigns. They can create authentic content and help build brand loyalty within their community.

When to Use Influencer Marketing

Influencer marketing can be utilized in various scenarios:

  • For Events: Influencers can generate excitement and anticipation for product launches by previewing and showcasing the features of a new product. They can also promote events, encouraging their audience to attend and providing live coverage during the event.
  • For Brand Visibility: Influencers can introduce your brand to their followers through sponsored content, effectively increasing brand recognition. Leveraging influencers to share personal stories related to your brand creates an emotional connection with their audience.
  • To Push a Trend: Influencers can make your products or services more appealing to their followers. They can also encourage their target audience to participate in challenges or use specific hashtags associated with your brand, generating user-generated content and expanding your brand’s reach.
  • For Product Promotion: Influencers can provide detailed reviews, offering their genuine opinions on your products, which significantly influence their followers’ purchasing decisions. Creating a sense of urgency with limited-time offers promoted by influencers can drive immediate sales and boost brand visibility.
  • To Establish Credibility: Associating with influencers known for their expertise in a specific industry enhances your brand’s credibility and authority. Featuring influencers’ testimonials on your platforms provides social proof and builds trust among potential customers.
  • Charitable Campaigns: Collaborating with influencers for charitable causes not only raises awareness but also has a strategic impact. Influencers can effectively raise awareness about social issues, aligning with relevant causes and values. For example, when we collaborated with key influencers to help raise awareness about cancer, we successfully raised funds for the Sebeccly #1k4Cancer campaign. 

 

 

Strategic Use of Influencers for Maximum Impact

To effectively leverage influencers for maximum impact, follow these steps:

  1. Define Your Campaign Objectives: Clearly outline your campaign objectives, whether it’s building brand awareness, driving sales, or increasing engagement. Understanding your goals will help you determine which influencer tier is most aligned with your objectives.
  2. Know Your Target Audience: Identify your target audience’s demographics, interests, and behaviors. Consider the influencer’s audience and ensure that it aligns with your target market. Look for influencers whose followers match your desired customer profile and can effectively communicate your brand message to that specific audience.
  3. Assess Influencer Authenticity and Engagement: Successful influencer marketing relies on authenticity and engagement. Look for influencers who genuinely resonate with their audience and have a high level of engagement on their content. Assess factors such as the quality of their content, the level of interaction with their followers, and the authenticity of their brand collaborations.
  4. Establish Mutual Brand Alignment: Choose influencers who align with your brand values, aesthetics, and messaging. Their content should seamlessly integrate with your brand story and resonate with your target audience. Research their previous collaborations to ensure they have worked with brands in a similar industry or with a similar brand identity.
  5. Track and Measure Results: Once you have chosen the right influencer, track and measure the performance of your campaign. Monitor metrics such as reach, engagement, website traffic, and conversions. Evaluate the success of your campaign based on your defined objectives and make adjustments as needed for future collaborations.

Remember, choosing the right influencer for your brand requires a strategic approach. Consider the different influencer tiers, understand your campaign objectives, and identify the influencers who can effectively reach and engage your target audience. By partnering with the right influencers, you can amplify your brand message, build brand loyalty, and achieve impactful results in your marketing efforts.

Influencer marketing is a rapidly evolving field, so it’s essential to stay up-to-date with industry trends and emerging influencers who align with your brand’s values.

 

Need help planning and execute successful influencer marketing campaign? Contact us today: info@euphoriquepr.com

 

blogs for EPR

Why Every Business Needs a PR Strategy

by PR

There are millions of businesses vying for attention, it’s a constant struggle to cut through the digital noise. Especially in this part of the world that is considered one of the commerical capitals of Africa, PR in Nigeria is a necessity. Standing out as a business isn’t just a choice; it’s a must. More than ever, businesses must consistently showcase their brands and communicate effectively and consistently, as they traverse the digital era. 

Now, consider your business in today’s  dynamic marketplace amongst others. What sets it apart? How do you ensure your business truly stands out?

The answer lies in having a solid Public Relations (PR) strategy.

Public Relations is not what people usually term it. It is not advertising, neither is it just about press releases and media relations. It’s the art and science of building meaningful connections with your audience. 

Your business should stand out not just for its products or services but for its story, its values, and its genuine connection with the audience. A robust PR strategy ensures that this story is not only told but heard, shared, and cherished.

We’ll go over the benefits of investing in a strong public relations plan for all businesses, regardless of size or sector, in this blog post.

Here are seven benefits of implementing a PR strategy

  • Builds Credibility and Trust:

An effectively implemented public relations strategy enhances credibility by presenting your business positively. Positive media recognition, endorsements, and thought leadership positions collectively contribute to building trust with your audience.

  • Increases Brand Visibility:

Public relations activities, such as media placements, press releases, and forming strategic partnerships etc, contribute in  enhancing brand exposure. Maintaining a continuous presence in the media landscape ensures that your business remains memorable to consumers.

  • Connects with Target Audience:

Understanding your audience is crucial for business success. PR strategies help tailor messages that resonate with your target demographic, enhancing your ability to connect with and engage your audience.

  • Supports Marketing Efforts:

PR and marketing work hand in hand. While marketing focuses on promoting products or services, PR adds depth by telling compelling stories, creating a holistic brand image, and fostering a deeper connection with the audience.

  1. Increased SEO opportunities. 

PR can help you improve your search engine rankings. This is done by increasing the number of backlinks to your website and creating content that is relevant to your target keywords. Also leveraging on content marketing will drive the desired traffic 

  • Manages Reputation:

In the age of instant information, businesses need to actively manage their reputation. A PR strategy allows you to control the narrative, respond to crises effectively, and shape public perception.

  • Attracts Investors and Partnerships:

A positive public image generated through PR efforts can attract potential investors and foster valuable partnerships. Investors and partners are more likely to engage with businesses that have a strong and positive reputation.

 

Digital PR Platforms:

Traditional Media:

  • Even though digital platforms rule the current world, traditional media is still very much in power. Radio, television, newspapers, and magazines are still effective means of reaching a large audience. Including traditional media in your PR plan guarantees a thorough approach to brand exposure.

Digital Media:

  • In the era of social media and smartphones, having a strong online presence is essential. Social media sites such as Instagram, LinkedIn, Twitter, and Facebook offer direct ways to interact with your followers. Creating engaging content and using targeted advertising will help you spread the word about your company more widely in these digital spaces.

Influencer Marketing:

  • Collaborating with influencers in your industry can extend your reach to a more specific and engaged audience. Identify key influencers who align with your brand values and ethos, creating authentic partnerships that resonate with your target demographic.

 Data:

Audience Analysis:

  • Understanding your target audience is fundamental to any PR strategy. Utilize data analytics tools to gather insights into consumer behavior, preferences, and demographics. This information helps tailor your messages to resonate with your audience effectively.

Competitor Analysis:

  • Keep a close eye on your competitors. Analyzing their PR strategies can provide valuable insights into what works and what doesn’t in your industry. Identify gaps and opportunities to differentiate your brand.

Media Monitoring:

  • Track mentions of your brand across various media channels. Real-time monitoring allows you to respond promptly to both positive and negative publicity, helping to shape public perception.

PR Strategies:

Storytelling:

  • Craft compelling narratives that humanize your brand. Share success stories, milestones, and behind-the-scenes glimpses to connect with your audience emotionally.

Crisis Management:

  • Have a crisis communication plan in place. Addressing issues transparently and promptly can mitigate potential damage to your brand’s reputation.

Thought Leadership:

  • Establish your brand as an industry authority by positioning key figures within your organization as thought leaders. Contribute insightful articles, participate in industry events, and share expertise to build credibility.

 

Euphorique is the leading PR agency in Lagos Nigeria, we have helped businesses implement successful PR strategies that have increased brand awareness and driven brand affinity. Here are some examples of our successful stories

Examples:

 

Pr strategies for a pr agency

  1. Sleek Product Launch Campaign:

Our PR strategy challenged conventional beauty standards, promoting body positivity and self-esteem. The campaign garnered widespread attention, showcasing the power of aligning with social issues. Through the creation of unique content for the social media pages and innovative follower engagement strategies, follower count multiplied exponentially – from 2k followers to 9k followers in 6 months on their Instagram page.

 

2. FRAICHEUR

Fraicheur was Nigeria’s First Children’s designer perfume store. Euphorique PR was commissioned to provide social media marketing services to promote the event (including live social media coverage at the event), as well as pre-event publicity. generate substantial media coverage. Their ability to create anticipation and buzz illustrates the impact of strategic PR in the tech industry.

 

Recommendations:

 

Consistency is Key:

  • Maintain a consistent brand message across all platforms. Whether through press releases, social media, or interviews, a unified voice reinforces brand identity.

Adaptability:

  • PR strategies should be flexible to adapt to changing circumstances. Be agile in responding to industry trends, market shifts, and emerging issues.

Measure and Adjust:

  • Regularly evaluate the effectiveness of your PR efforts. Utilize metrics such as media mentions, audience engagement, and sentiment analysis to refine your strategy over time.

Conclusion:

In a competitive business landscape, a well-executed PR strategy is not just a luxury but a necessity. From leveraging diverse platforms to harnessing the power of data, businesses can build lasting relationships with their audience. By adopting strategic approaches, drawing inspiration from successful examples, and staying adaptable, every business can unlock the full potential of a robust PR strategy.

Euphorique PR Nneka the Pretty Serpent

Idia Aisien Makes Acting Debut in “Nneka the Pretty Serpent”

by PR

If you were born in the 80s or 90s you must have seen or heard about the Nollywood classic, “Nneka the Pretty Serpent”. Well, there’s a 2020 remake that everyone is talking about. Our client Idia Aisien, played lead character, “Nneka” in the film.

Euphorique PR planned and executed the private press screening in Lagos Nigeria, as part of the PR activities to publicize her new status as an actress.

Updated Soar Flyer

Cancer Patients in Nigeria Unite Via Sebeccly’s Cancer Support Group Meeting

by Client NewsPR

Receiving a cancer diagnosis is one of the most devastating things that can happen to someone. It invades every part of life: From health, to work, family life, and relationships. It’s especially discouraging if you live in Nigeria, where there are only about 65 Oncologists serving a population of over 160 million people – which often means limited access to cancer care.

Euphorique PR was commissioned to provide PR and Event Planning services for Sebeccly Cancer Care’s virtual Cancer Support group meeting in December 2020, in Lagos, Nigeria. The event was tagged “The Gifts of Survivorship.”

We also provided digital marketing services to further amplify awareness about the event. Sebeccly is a Nigerian-based NGO that provides cancer treatment and resources to indigent Nigerians living with cancer.

Toyosi Etim Effiong Now You Know Me Better

Toyosi Etim-Effiong Launches Debut Book “Now You Know Me Better”

by PRPress

TV Producer, Toyosi Etim-Effiong launched her debut book titled “Now You Know Me Better,” on Thursday, December 3rd, 2020 at The Oriental Hotel.

Some guests that attended the event include Ebuka, Debola Williams, Chude Jideonwo, Daniel Etim Effiong, Lamide Akintobi, Mimi Onalaja, Kaline, and more. Hosted by Olive Emodi, the event opened with an opening prayer by Pastor Adeolu Adefarasin and the national anthem by DJ KScratch.

Adebola Williams unveiled the book as he read from Chapter Two titled, “My Father is Dead”, captivating the crowd as he channeled the emotions of the chapter.

There was a panel session moderated by Lamide Akintobi. The panelists were Busola Dakolo, Adaora Mbelu, and Chude Jideonwo. The panelists did justice to the topic of discussion: Preserving Your Identity Amidst The Noise in a Digital Age, by sharing from their personal experiences which even made it more obvious that ‘Now You Know Me Better’ is more than just a book about the author but a book for every African who desires to embrace their stories, as they should.

What is a book launch without a book review? The Book Now You Know Me Better was reviewed by Jude Idada, the winner of, 2019 NLNG Prize for Literature. He shared his personal experiences with the author and explained that the book has given him more perspective on how the author has become the strong woman that she is today.

Afterward, the Author’s husband, actor, and Filmmaker Daniel Etim Effiong shared about the journey of watching his wife write this book and how proud he was/is that the book is finally here for the world to read. In his words; ‘I am so proud, not because my wife has written a book, but because she has come up with a brilliant work of art’.

Seeing that the book tells an African story, there was a session for the mothers, who are also characters of the book. The author’s mother, Temitayo Phillips, expressed her gratitude to God after which she commended the precision and accuracy of the author in documenting the events that have shaped her life thus far in the book.

Labo Ademola, former Head of Service of Lagos State and the author’s aunt, commended her for honoring her father’s memory and making the family proud.

Entertainers of the day were songstress Kaliné who charmed the guests with her incredibly magical voice, and spoken word artiste Torpedo Mascaw, whose performance left people enthralled.

The book was published by Femperial Publishing and is now available in bookshops nationwide, on Amazon and Flutterwave.

Toni Tones

Toni Tones Talks Challenges Faced in Her Career, Gaining Acceptance as an Actor & More in Flair Magazine

by PRPress

What does it take to stand out in an overcrowded entertainment marketplace? Some would say it takes more than just talent to be noticed. Multi-talented Toni Tones is not just being noticed. She is being remembered.

Born Gbemi Anthonia Adefuye, Toni Tones is a triple-threat force to be reckoned with: She is an actress, singer, and award-winning photographer whose influence in the Nigerian entertainment industry has become undeniable.

Her role in the box office hit ‘King Of boys’ directed by Kemi Adetiba brought Toni Tones critical acclaim. Her electrifying performances in top productions have positioned her as one of the most sought after A-list actors in Nollywood today.

On the road to success, Toni Tones has faced and overcome challenges. In an in-depth interview with The Nation’s Flair Magazine, she speaks about this, and more.

See excerpts from the interview below:

What was it like at the beginning?  

I started my career as a photographer and because of that, it was quite a challenge getting people to take me seriously as an artist and as an actor, at first. At some point, I began to wish I had never started with photography at all, because then I wouldn’t have to fight the tough battle of gaining acceptance, I would just have been able to go straight to building a fan base.  Some OAPs simply wouldn’t play my music because they didn’t take me seriously. It took a lot of hard work, persistence and determination before I was finally accepted in the industry. There were times that I wanted to give up but I am exceedingly happy I didn’t.

What are some of the challenges you have encountered?

It was tough being accepted as an actor because people knew me as a photographer and after then, a musician. Hearing that I was an actor as well, I think it was hard for them to take me seriously initially. A lot of people probably assumed I was just playing around as opposed to chasing my dreams. It seemed like having more than one career was looked upon as a bit of a crime; people tend to put you in a box. They know you for one thing and that is what they choose to be comfortable with and when you try to break out of that box, there’s a lot of opposition. But I am not here to make anybody comfortable, I am here to achieve every single goal that my heart desires and achieve I will.

How do you cope with them? 

I was determined not to be put in a box. I was determined to excel at every single passion I had chosen to pursue. Sometimes, I would ask God why He didn’t just give me one passion so it would have been easier, but I remember praying one day and hearing a voice within me say, “if God has given you many skills, it is meant as a blessing, not a curse.” That put things in perspective for me.  I made a vow never to relent, to give everything I had, to show God I appreciated every skill he had gifted me and I would honour Him by using them. Successful or not, at least I would know I tried. Being able to actually do the things I love is already success to me, because for so long I was afraid to even try. I am glad I never gave up, otherwise I would not be living such a fulfilled life now.

Read full interview on The Nation.

 

idia

Changing the African Narrative One Story at a Time: Idia Aisien Launches NGO The IDIA Project

by Client NewsPRPress

Media personality, model, and philanthropist, Idia Aisien, has officially launched an NGO that is especially close to her heart – the International Development Initiative in Africa (IDIA).

Many people know Idia as the glamorous personality on their TV screens, but what few know is that she has always been passionate about giving back to the continent, and has been doing so for many years, albeit, silently. However, she has now decided to officially launch the NGO because she desires to effect change on a massive, sustainable scale.

The IDIA Project was founded based on the premise that more people have access to various media channels; and viewer engagement online is growing rapidly. However, most of the content is negative—depicting natural disasters, political instability, recession and economic downturn.

The International Development Initiative in Africa seeks to attract increased investment, capital flow and funding; by instilling hope and a renewed faith in Africa through providing an Africa-owned framework and narrative for development. Standing as the continent’s media partner and platform to showcase its progress at regional and international levels through our reports.

IDIA’s mission is to eradicate poverty, promote sustainable growth and development, integrate Africa in the world economy, and accelerate the empowerment of women, men and children by telling the other half of the story.

To this end, they will showcase Africa’s commitment to good governance, democracy, human rights and conflict resolution; and the recognition of bodies that are creating exemplary platforms that will increase employment, attract investment and long-term economic growth.

Stay tuned for more updates on The IDIA Project.

Visit:theidiaproject.com

Social Media:@theidiaproject

Seyi Shay

Toke Makinwa, Seyi Shay, Vimbai, Mai Atafo & More Attend GLAM AFRICA Magazine’s “Africa Rising” Event | PHOTOS

by Client NewsEventPRPress

On Tuesday July 24th, GLAM AFRICA magazine held an event to celebrate three milestones: The release of it’s new issue, which features Davido and Casper Nyovest, and celebrating it’s past iconic cover stars who have been pivotal in the “Africa Rising” movement. The event also served as the official launch of the GLAM AFRICA beauty box in Nigeria – each yearly magazine subscriber will receive a free box of beauty products. The first beauty brand the publication is partnering with on this, is Sleek Studio. 

The event which took place at Oriental Hotel, was a star-studded one, as celebrities including past cover stars Toke Makinwa and Seyi Shay, attended and were honored. Others in attendance include Mai Atafo, Vimbai, Uriel, Andrea Giaccaglia, Sharon Ojong, Layole Oyatogun, Lillian Afegbai, Big Brother’s Khloe, and many more.


GLAM AFRICA Magazine is available worldwide, and in Nigeria, at stores across the country, including, Shoprite, Oriki Spa, Sari Signature, Quintessence, and more, as well as on demand at www.glamafrica.com/magazine offering bank transfer and cash on delivery payment options.

Glam Africa Magazine is a quarterly lifestyle publication that showcases African excellence with a worldwide readership of 1.5 million and distributed mainly in Ghana, Nigeria, South Africa and United Kingdom.

For all media inquiries, e-mail: ngoffice@glamafrica.com

Photo Credit:@ejvisions

Décor: JW Events